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Video On Demand
Choose among several business models to define the ways that your users pay for video content services and online streaming.
Free
- The base setting for all sites in Metrixstream.
- All registered users can:
- leave comments
- rate online content
- list favorite content
Membership Services
The membership business model allows you to extend upon the free model by monetizing access to your content online through membership fee services (traditional model). Membership fees can be one time only for a given period of time or forever, or they can be set up on a recurring basis at an interval of your choosing (daily, weekly, monthly, etc.).
The membership model can be enhanced with a DRM solution for online video content streaming. This software allows content to be downloaded onto the computers of your members and it would only be active throughout the duration of their membership.
- Single-tier membership
- Multi-tier memberships
- Offer a range of membership packages with different privileges. Each online package can offer different prices & content viewing / downloading restrictions.
- Leveraging multiple memberships allows you to create a class system, where your members are rewarded for the type of membership class they have.
- Membership and video on demand examples:
- Silver Members: access to video trailers and photos (no full length videos are enabled)
- Gold Members: free video streaming and photo downloads (downloading full length videos is not enabled)
- Diamond Members: free video streaming and all downloads
E-Wallet / Virtual Currency
The E-Wallet software system allows you to create your own currency tied to video on demand services. You can name the virtual currency any term you want… tokens, coins, credits, etc. Leveraging your own currency allows you to minimize transaction processing fees placed on you by your merchant processor. The E-Wallet software system can be used in conjunction with all of the business models listed above in a separate or combined manner.
This software system has the advantage of allowing on-the-fly purchases, because no actual payment information needs to be sent to a third party.
Virtual currencies have ability to distort the perception of spending money. Example: (this video is only 100 credits to download) vs (this video is only $30.00 to download).
You can offer credits / tokens with strategic pricing.
For example:
- 1000 credits: $79.95 (8 cents per credit)
- 500 credits: $62.95 (10 cents per credit)
- 200 credits: $49.95 (12 cents per credit)
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Pay-Per-Minute
The video on demand pay-per-minute model allows you to monetize only the portion of the video being watched by your user. This is an attractive revenue source because it doesn’t have a high barrier of entry to get your customers in the door. They are able to mix and match the videos they watch and instantly skip to whatever portion of the video they choose. This also works on live online events (without the seeking). Rates can be set via a site default for non-live and live video, as well as overridden on a per “item” basis. Users with credits / tokens can watch until their e-wallet runs out, prompting them to purchase more.
Pay-Per-Download
The video on demand pay-per-download model allows you to monetize the ability for your users to pick and choose what content they want to keep for their own use. Once they download the content, it is theirs to keep forever.Users pay a set price to download / own content. Download prices are set at the site-level, and can be adjusted per content item.
Pay-Per-View
The video on demand pay-per-view model allows you to monetize a time sensitive viewing window for your content. This can be set as restrictive or flexible as you see fit for your business. A one-time viewing would be a rental for the duration of the video content. The customer could seek around throughout the content as much as they like, but only for that given period. A longer period of several days can be perceived as on online rental type offering. Set a price and viewing time-frame for your content (e.g. $2.99 for a 24 hour rental). Allow unlimited viewing of a piece of content with a one-time fee.
Hybrid
This vod business model is the most advanced of our services. Combining multi-tiered memberships and E-Wallet system allow you to give your users even more incentives, like discounted rates for the virtual currency based on membership class. Example: $100 gets 1000 credits for “Bronze” memberships and $100 gets 1250 credits for “Diamond” memberships.
By having the E-Wallet and your standard membership classes all on one website, you will be able to have an array of offers to all types of potential clients. Combine multi-tiered memberships with an e-wallet system.
For example:
1. Membership Classes:
Bronze: $5.95 (2 day pass)
- access to limited content
Silver: $14.95/mo (1 month membership)
- access to entire site
Gold: $24.95/mo (1 month membership)
- access to entire site
- free movie downloads
Diamond: $39.95 (2 month membership)
- access to entire site
- free movie downloads
- view live events
2. Credit Classes: (e-wallet):
- 1000 credits: $79.95 (8 cents per credit)
- 500 credits: $62.95 (10 cents per credit)
- 200 credits: $49.95 (12 cents per credit)
Pay-Per-Gig: Content Feeds Licensing (B2B)
This vod module gives you the option to capitalize on your content by streaming through 3rd party sites, and charge variable rates based on the bandwidth they serve (e.g. $1 / GB transferred)
